For Sale
PalmDesertGolf.com
The Guide to Palm Desert Golf and Vacations
This is an excellent opportunity for a fun part-time home based business in the golf industry.
PalmDesertGolf.com is a fully developed, easy to update website that is ready to generate an excellent income with the personal attention of a local Coachella Valley golf enthusiast.
About the Website
PalmDesertGolf.com is built with the easy to use, easy to update Wordpress content management system. Updating the website is very easy through the Wordpress system and does not require any programming skills, simply login to the password protected back-end to add new content and advertising.
Your local bookstore will carry several books about Wordpress and how to use it, we recommend Wordpress For Dummies.
The website is hosted with Bluehost.com, one of the top Wordpress hosting companies on the Internet. Hosting is $7.95 per month for unlimited server space, bandwidth and email addresses (yourname@palmdesertgolf.com).
Website Content
PalmDesertGolf.com is designed as a directory website - a mix of free basic listings, paid premium listings, news and blog posts about golf and vacations in the Coachella Valley.
Paid premium listings will appeal to: public daily fee courses seeking to fill their tee sheets, private country club seeking new member prospects, resort courses seeking to fill rooms and sell golf packages, golf communities seeking to sell real estate and restaurants with open tables.
A sample of a paid premium listing can be viewed here: http://palmdesertgolf.com/2009/04/06/course-listing-2/
The right sidebar contains two automated news feed sections. These boxes are updated 100% automatically and show headlines based on “Golf News” and “Palm Desert News”. Readers can click on the link to read the full news story.
A blog section is also included so the publisher can add articles, information and reviews pertaining to the local area.
A “Subscribe to Our Email Newsletter” section could be added easily. We will add this at no additional charge if desired.
Premium Domain Name
PalmDesertGolf.com is a keyword rich domain name - it is an exact match for the words someone would type into a search engine when researching Palm Desert golf and vacations. The SEObook.com keyword research tool states there are over 4,800 online searches per month containing the words, ‘palm desert golf’.
A keyword rich domain name will not only improve search engine results, it is more memorable to consumers and will be a great addition to any online, print or broadcast advertising campaign. The result will be more people finding the web site. PalmDesertGolf.com is already ranked #2 on Yahoo for the search ‘palm desert golf’.
Recent research documents that exact match keyword domain names attract much stronger results in online marketing campaigns when compared to non-keyword domain names. This research report and additional information on keyword rich domain names can be found on our website: www.geobroker.com.
The domain is registered with GoDaddy.com and will be transferred with the sale.
Revenue Opportunity
There are over 100 golf courses, country clubs, golf resorts and golf communities, plus thousands of vacation rentals and restaurants in the Coachella Valley. The area is one of the top golf vacation destinations and top second home markets in the United States. The Valley is home to PGA tournaments like the Bob Hope Classic and dozens of professional golfers call the area home. There is ample opportunity for revenue growth with PalmDesertGolf.com.
The revenue growth strategy for PalmDesertGolf.com is to offer free basic listings to all Coachella Valley golf courses, country clubs, golf communities, golf resorts, spas and restaurants. These free listings are a great way to get a foot in the door and meet the person responsible for marketing at these facilities.
Each facility will then be offered a full-page Premium Listing. The Premium Listing includes a written description of the facility, photo gallery, address with map link, phone number, link to their website and/or online tee time booking system. A sample of a Premium Listing can be seen here:
http://palmdesertgolf.com/2009/04/06/course-listing-2/
The same Premium Listing format can be used for each business category.
We are suggesting an introductory price of $69 per month for a premium listing. As the site grows and traffic increases this price can be raised to $99 - $149 per month. Typically these listings would be paid one year in advance.
PalmDesertGolf.com also has several spaces for banner advertising. These spots are currently filled with ads from Google Adsense. Google pays a commission each time one of these ads are clicked.
The banner ad spaces will be much more profitable when they were sold to local advertisers such as: golf shops, restaurants, real estate agents, etc. These spaces can be priced from $49 - $199 per month.
Adding an Email Newsletter to the website is another source of revenue as it allows advertisers to send email offers and specials to a prequalified list of subscribers. As mentioned above, we will add an email subscription function at no additional charge. The email address database and campaigns can be managed through a company such as Constant Contact or AWeber.com.
Pro Forma Revenue Forecast
| Year 1 | ||||
| Product | Quantity | Average $ Per Month | Monthly Revenue | Annual Revenue |
| Premium Listings | 50 | $69 | $3,450 | $41,400 |
| Banner Ads | 7 | $59 | $413 | $4,956 |
| Total | $46,356 | |||
| Year 2 | ||||
| Product | Quantity | Average $ Per Month | Monthly Revenue | Annual Revenue |
| Premium Listings | 75 | $99 | $7,425 | $89,100 |
| Banner Ads | 10 | $89 | $890 | $10,680 |
| Total | $99,780 | |||
| Year 3 | ||||
| Product | Quantity | Average $ Per Month | Monthly Revenue | Annual Revenue |
| Premium Listings | 100 | $149 | $14,900 | $178,800 |
| Banner Ads | 12 | $129 | $1,548 | $18,576 |
| Total | $197,376 |
This pro forma revenue forecast is designed to illustrate the potential revenue from PalmDesertGolf.com. This not an actual revenue statement.
Operating Expenses
PalmdesertGolf.com is a very low overhead business to operate. The only fixed expense is the website hosting which is $96 per year. Other expenses will be those related to sales of advertising.
Contact
For more information please contact us via the form below, or by phone: 480-455-0574
